Nas Daily, the digital creator behind the popular YouTube channel, recently visited Reichman University to deliver a masterclass to students enrolled in the Brandon Korff Influencers Program. This program, funded by American-Jewish businessman Brandon Korff, is the world's first university-level influencer program, according to the university. The course focuses on content creation, social media, and personal branding, providing students with the skills to document Israel for global audiences.
Nas Daily, whose real name is Nuseir Yassin, has amassed tens of millions of followers across various social media platforms and billions of video views. His rise to fame began with a commitment to publishing a one-minute video every day for over a thousand consecutive days, sharing stories from around the world. This dedication to consistent content creation has been a cornerstone of his success.
During his visit, Yassin shared his journey, including his decision to leave the technology sector to pursue content creation full-time. He offered insights into the process of developing content ideas into widely viewed videos, covering topics such as storytelling, audience engagement, social media algorithms, and personal branding. These insights are invaluable for students looking to build a strong online presence and engage with their audiences effectively.
The Brandon Korff Influencers Program is a unique initiative that combines academic study with industry experience. It includes 35 students from diverse backgrounds, including the United States, Brazil, South Africa, the United Kingdom, France, Germany, and Australia. Throughout the academic year, participants receive training in content creation and influencer marketing while leveraging their social media platforms to document their experiences in Israel for international audiences.
Isaac Daboush, CEO of the Brandon Korff Foundation and head of the program, emphasized the importance of inviting renowned creators like Nas Daily to expose students to the best practices in the digital media industry. The session aimed to provide practical tools for content creation and audience building on social media.
Professor Moran Yarchi, head of Reichman University's Public Diplomacy Program, highlighted the program's goal of integrating academic study with industry experience. She noted that the session offered students a unique opportunity to learn from a leading figure in social media and public discourse, providing them with valuable insights into the art of reaching and influencing large audiences.
